The effectiveness of a system is measured in terms of its objective achievement. If you wish to opt out, please close your SlideShare account. Understand the physical and human environment when communicating. This also helps you link your various marketing platforms under a specific environment. Principle of Timeliness : Information of ideas should be communicated at the proper time. Communication networks refer to the routes through which communication flows to the destination person for whom it is meant. The communicator should not lengthen or shorten any of these at the expense of the other. The integrity in communication principle is just as true for adults as it is for children. But in certain situations where they are the sole and best judge, informality may be avoided. Communication, to be effective, requires continuous follow-up. Integrated Communication What does it mean? Management, Functions, Directing, Process, Communication, Effective Communication. ► Contextual factors include the organization's social structure and values. The messages should be correct, authentic and accurate. 0000031959 00000 n
Copyright © 2020 Elsevier B.V. or its licensors or contributors. Efficiency of communicator and communicatee is also affected. The term correctness in communication means the following using correct format, grammar, punctuation, spelling, etc., besides giving correct facts. Integrated Communication THE INTEGRATION OF THE COMMUNICATION TO THE LIFE OF THE ORGANISATIONS Dr. Thomas Barat Professor of Corporate Communication Budapest College of Management. Principle of attention, i.e., Communication must draw attention of the communicatee. Incomplete communication leads to assumptions and guesses and the consequent delay in further action plan. For proper attention, the boss should note that he should not act in the manner he does not expect from others. There should be unambiguous language. Consult with others, wherever appropriate, in planning communications. must be made at the high time, when needed to be communicated to the recipient. Therefore, the effective communication system is one which achieved its objectives. At the same time, it's about developing the appropriate ecosystem for the profitability of your business. It should promote co-operation among people at work to achieve the organisational objectives. Before transmitting any information, sender should ensure that the information is correct and fair. Too many important relationships are damaged and destroyed simply because the parties involved complained to others instead of bringing themselves to speak directly to each other or to someone who had the power to help them. Published: March 13, 2012 | Last Updated: July 5, 2017. Communication should help to improve quality and to make self-correction of errors. After delivery of the message, the sender should inquire from the receiver(s) whether he has understood the message and, preferably, ask him to repeat the contents of the message. https://doi.org/10.1016/j.pubrev.2012.06.003. In the context of business incomplete information is dangerous. Format means the kind, shape and size of a communication. The organisation structure of the unit consisting of physical setting and human setting must facilitate the process of communication. Such an attitude is likely to soften the attitudes of subordinates and enable them to share their ideas and views freely with their superiors. Co-operation of personnel – Co-operation of the organisation personnel is essential in order to make communication effective. However, in day-to-day work, it is not always possible to sense the receiver’s state of mind; even so, the sender should ensure that he uses polite words to evoke favourable response to his communication. Communication is a means to an end, and not an end in itself. 9. Be mindful, when you communicate, of the overtones as well as the basic content of your message. Incorrect transmission will lead to incorrect action. 6. The communication should always be consistent with the objectives, policies and programmes of the enterprise. The chief purpose of communication is the exchange of ideas among various people working in the organisation. See our User Agreement and Privacy Policy. So, the sender or communicator must make efforts to achieve the objective of this response. I see this principle as an intricate web connecting everything in a marketing strategy. Here, listening refers to the reactions of the receiver. He enjoys working one-on-one with customers to deliver great outcomes and is always looking for new content marketing strategies for the USB Memory Direct Facebook and Twitter channels. 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