Meanwhile, Coca-Cola, Pepsi’s great rival, was evolving as well. Meaning and history. Pepsi changed its logo sometime in 2008. Get a Graphic Design Specialization from CalArts (California Institute of the Arts). Check out these options, Top greeting card mockup templates and designs to pick from, Credit card template mockups that you can download in PSD format, Free Macbook mockup examples to download now, Frame mockup templates you can download today, The best letterhead mockup examples you will find online, The best sticker mockup templates you’ll find online, Fall background images to use in your projects, Marble background images and textures to download right now, Metal background images and textures for your projects, Rustic background images to download for your designs, Neat stars background images for stellar designs, Space background images and textures you can’t work without, Resources for designers and web developers. The old and the new (right). After that, the logo was turned into a bottle cap design, and in the 1970s, it was simplified further. Simple shapes and clean lines were in, frills and curls were out. According to Newsweek someone leaked a 27-page memo Arnell wrote for PepsiCo, the logo references to the Mona Lisa, the Parthenon, the golden ratio, the relativity of space and time, magnetic fields, “perimeter oscillations” of the Pepsi logo, the “gravitational pull” of a can of Pepsi on a supermarket shelf, the rate of expansion of the universe—that some thought it might be a hoax. At the same time we had our land sunk in a deluge and left with only one land, Eelam. It was not originally received very well by the public. It’s a good lesson for anyone looking at logo design. Thank you for bringing this topic and I see smart replies are coming in. Because of this change, a lot of new things became possible for the Pepsi logo. Thank you ! In fact, Pepsi has not just changed their logo, but also their name and ingredients. Pepsi was founded and first launched as Brad's Drink in 1893 by Caleb Bradham. I am excited to learn more about that organization.Please Kindly email some information about it. This more pure and simple design, with its basic shapes and forms, was easier to place on more different kinds of things. Many other designers and design firms celebrated and mocked him. i think white space in Pepsi Hidden meaning behind the Pepsi logo. A word meaning sorcerer. On August 28, 1898, it was decided to change the name of Brad's Drink as Pepsi-Cola. The background was changed to blue. The modern Pepsi logo has its origins in the 1940s, during World War II. It is the existence of this duality Good and Bad which exists all time. You can see how market and cultural trends made their mark on it, yet there were core visual and design principals the brand stuck despite those changes. The Pepsi logo that we see today started out with this Gothic-esque typeface first used in the year 1898 when Brad's Drink was renamed as Pepsi-Cola Company. Being an umbrella company, PepsiCo features a simple yet strong visual identity. The Pepsi logo has been through several iterations. The bottle cap element of the design was included through the 1960s. It was also more recognizable in the increasingly crowded market. Images of upside down Pepsi logos are posted online as a reaction image to videos of someone sustaining injury or someone is mocked severely.In later years, people attach the name of a celebrity or phrase upside down next to the "Isded" logo and a caption asking the reader to "turn your screen." After that, the logo was turned into a bottle cap design, and in the 1970s, it was simplified further. This design remained like this for ten years until it was changed again in 2008, again quite dramatic. Pepsi had paid over a millions dollars to create a new special logo with secret occult meanings. The LA Times had written in 2009 that the new Pepsi logo will be front and center in PepsiCo’s three-year, $1.2-billion campaign that will overhaul all its beverage brands.