In fact, one of the default privacy options when you post something from the Share box is Friends Except Acquaintances, which is Facebook’s way of saying, “Share this with my real friends only.”. Although these lists will be mostly accurate, you may find that you have to do some editing to them. At the step where you define your ad audience, choose Create New > Custom Audiences and pick the option Customer File. Your ads will continue running in the meantime. This list is meant to be a place where you can cordon off the people you don’t know as well. Optionally, create a Custom Audience or a Lookalike Audience. Choose your target audience in the Audience Customizer. Social media 7. Online advertising 5. On the right side of the page is an On This List section, where you can check out the current members of the list. The accuracy of the lists may also depend on how you want to use your lists. For all Custom Audience types, you’ll start by opening your Facebook audiences page in Ads Manager and clicking Create a Custom Audience. Select your audience, then click Actions > Edit. John is a blogging addict, a WordPress fanatic, and a staff writer for WordCandy.co. The 5% lookalike audience had a cost per lead of $4.162, and the 10% lookalike audience had a cost per lead of $6.364. Facebook autocompletes as you type. Choose Manage List at the top of your news feed to edit your list, rename it, or delete it. Online banking 3. In other words, you'll need to define your target demographic. How to Snooze Someone on Facebook. These lists are created automatically based on your interactions with your friends and shared characteristics of your friends. To access Facebook's audience customizer, you'll first have to create an ad. 3. The next time you run an ad, therefore, you can adjust your targeting as needed based on the results you've seen so far. Fortunately, Facebook has many powerful options for targeting your ads. Facebook ads enable you to speak to very specific groups, such as people who have visited your website, or anyone who has purchased a product from you in the past. Your ads will continue running in the meantime. From there, you can narrow and define your target audience over time. Learn how your comment data is processed. To find this option, open up the Facebook Ad Manager and visit Audiences in the top menu. To add people to a list, type their names in the text box in the On This List section. Click your profile picture in the top right of Facebook. While the above process is sufficient for many ads, you can get even more specific with your target audience. Go to your Audiences Select your audience, then click Actions > Edit. When you make changes, the system typically updates within a few hours. Click On This List, then select Friends. Click the name of the list you want to edit. If you don’t yet have a clear idea of who might be interested in your products or services, you can conduct audience research to get the ball rolling. This is an audience that's demographically similar to the people who already engage with your business. You'll be offered a number of options: If your Custom Audience is very specific, you may also want to create a Lookalike Audience. On the right side of the page is an On This List section, where you can check out the current members of the list. From here, the process depends on what kind of Custom Audience you want to create. Before you can tell Facebook about your audience, you'll need to know who that audience includes. Let us know in the comments section below! Targeting your Facebook advertisements carefully is an excellent way to boost their engagement levels. Your ads will continue running in the meantime. Start creating a new ad. You might be wondering why it’s better to show ads based on those characteristics, instead of casting a wide net. To remove people from a list, click Edit in the upper-right corner of the On This List section. Let's talk about how to take advantage of those built-in tools. Here are some common Smart Lists: Close Friends: Facebook creates this list based on things like people you interact with a lot on Facebook, people you appear in a lot of photos with, and so on. To make a Custom Audience from a customer list, you provide us with information about your existing customers and we match this information with Facebook profiles. Then, you can use Page Insights to see who actually engages with that ad. In the next step, we'll go over how to create a different type of audience for your ad. To access this tool from your Facebook page, click on the Insights tab. Click the list you want to edit. If you’re just starting out, and don't have much data to work with yet, you may want to instead begin by brainstorming who you would like to be in your ideal audience. You can even exclude behaviors you don't want to target. Investment banking 2. One way is to look at your current base of readers or customers. In the list of existing audiences, click the name of the audience you want to edit. When you make changes, the system typically updates within a few hours. How to upload your Customer List 1. You can even track your campaigns to see how well they’re doing, and use that information to better target your next ad. Therefore, you can make the most of a limited budget by only displaying ads to individuals you know may be interested in your offerings. By using the Custom Audience tool, you can target individuals based on their behaviors. Fashion design 2. Restricted: This list is for people you want to add as friends but don’t want to see posts that are visible to friends. When you make changes, the system typically updates within a few hours. One key factor stood out that proved how effective smaller audiences are on Facebook: The 10%-based lookalike audience was found to have a 70% higher cost per lead than the 1% audience. Smart Lists are the lists that Facebook makes on your behalf. Over the following five steps, we'll show you how to get started with the platform's audience customizer tool. To make things easy, download your email list as a CSV file. Family: Based on information you’ve entered about your family, they may show up on this Smart List. 2. In this post, we'll go in-depth about how to define and customize your target audience on Facebook. You can edit your Custom Audience at any time. Create Custom Audience by Customer List. How to Change Your Facebook Profile Picture. Then, choose Custom Audience under the Create Audience menu. Import your Customer List Then you can pick a source and define your audience. Digital marketing 2. Go to your Audiences. When you make changes, the system typically updates within a few hours. Display advertising 3. This can give you a base to start with when creating your first advertisement. ... Facebook Friends List Can Help Control Your News Feed. When you’re done customizing your audience, you’re ready to place your Facebook ad. A menu appears with options for changing what you see in this view. If you want to write an ad that speaks specifically to potential customers, you can avoid showing it to people who have interacted with your site or Facebook page before, to ensure that you’re reaching a new crowd.