What can you incorporate as an offer to help in your Facebook group introduction that appeals to group members, provides value, and is written your personal style and voice? I modify these slightly when I join a Facebook group, but it’s the same basic foundation. When you first join the group, you want someone to know that “Heeeeey, Wendy is in the house, yo!”, You want people to notice you and think, “Wow! If you position yourself as an authority in your area of expertise right from your introduction, it sets the stage for everything else you do in that Facebook group. By bringing the Facebook group host’s attention to you, you open up the possibilities for collaboration or a referral – you never know if they are looking for a partnership with someone who has your skills. And one of the things that I’ve noticed is that there are a lot of people who join groups and I’m assuming they are doing it for networking purposes. Create a signature greeting for Facebook groups. First, state in no more than one sentence what it is you do. Make sure to thank the group leader and tag her or him. And, you want people to quickly understand that you are an authority in your industry. That gal or that guy has something going on. I would just lurk in the group and occasionally answer a question here and there. Posts in Facebook Groups are good for asynchronous discussions but less suitable for real-time, back-and-forth chats. Incorporate different photos. Whenever you go into a Facebook group, it’s a networking opportunity for you. You need to let people know more about your area(s) of expertise. I’ll geek out getting so excited to help you with it! I say: I run a Facebook group called The Business Profit Engine and have my own site with helpful resources at WendyMaynard.com. All Rights Reserved. Below Members on the right, click Write Post. My homework for you is to write your Facebook group introduction down. Smart marketing for service business owners, Last Updated on 07/20/2019 by Wendy Maynard. I don’t hotlink the group or website URL because not all Facebook group hosts look kindly upon this (and I certainly don’t want to ruffle any feathers). Let them know that you are excited to be a part of their tribe. Over time, people will begin to associate this greeting with you and feel like they know you better, increasing the Know-Like-Trust factor. The ideal Facebook Group introduction post has three key components: the mission statement, the why, and the ask. Perhaps you have a photo of you with your family or with your pets or lifestyle-type shot in a glamorous dress that you love. These can create an affinity with group members who have those things in common with you and can open up new conversations. And it all starts with your introduction. You want to attract attention, get remembered, and ultimately get leads. G’day mates (might work best if you are Australian). When you say “hello” to the group members, make sure you use the group name. Step 6: Add an interesting photoThis is big opportunity to begin the know-like-trust factor with the Facebook group members. You want people to get a tiny peek into your personality, so post a photo of you doing something fun. Helping entrepreneurs with “savvy” online marketing allows to do that. You can start off with a killer introduction in my Facebook group: The Business Profit Engine. So, one of … See you in there!! This will not only show the group host your appreciation for all of the hard work that has gone into building their community, but it will also bring attention to you. Step 1: Create a signature greeting for Facebook groups Everything you do is part of your brand. This is probably an expression that you already use, but may not be aware of it. If you have had those thoughts, I’m here to tell you that you are wrong. Admins will be able to welcome the most recent 100 members. Seriously, why hustle so hard if you can get the processes in place to automate and delegate (and enjoy more financial freedom)? But don’t say it in a boring way. If you go about introducing yourself in the right way, you will get noticed right away. I would join and not provide an introduction to let people know who I am and what kind of business I run. So, for instance, in my group, you could say “What is up, The Business Profit Engine, I am so thrilled to be here!”. Step 3: Tell Facebook group members where they can learn more Quickly tell them where they can learn more about you. This isn’t a huge component of a Facebook group introduction, but you do want to make sure you mention it since people are just learning about you for the first time. I’m Wendy Maynard, a marketing strategist and business coach who helps business owners and entrepreneurs build a vibrant business that attracts high-paying clients. Tell everyone why you joined the group and what you want to get out of it. Here is how I position myself and offer to help group members: Feel free to ask me anything about online marketing, especially personal branding, social media, or getting more clients. I started introducing myself and figuring out what people would really make people engage with me. The ideal mission statement addresses who you are, what benefit you provide to … You can use this in all of your messaging online including videos (which has even more impact). So in my Facebook group intro, I add one sentence. This way, you position yourself as the Go-To expert in {your skill set}. I’ve heard some people say, “Oh what’s the point?” because they think that there are too many people in the group to get noticed. So, one of the things that you can do in all of your Facebook group posts (and in your videos) is to use a signature greeting. Step 5: End with excitement and a big thanksWhen you end your introduction, tell the Facebook group members (using their “tribe” name) that you are looking forward to getting to know them and thrilled to belong. And I’ll share it with you below. Now I have a little formula that works wonders and gets people really excited! If you haven’t been doing this because you are nervous or you don’t know exactly how, I completely understand. Test which get the best responses. It’s not even that in focus, but people love it. Create several variations and use them in the Facebook groups you join. Or they may touch base with you to interview you for their podcast or a Facebook Live. Or you want to let the group know you have reached your event’s meeting point. Step 4: Offer to help members of the Facebook group This is a crucial component of your remarkable introduction but it is an element that I notice most people miss (which is a huge mistake). Unfortunately, I only see about half the introductions taking advantage of this with only about 25% of those doing it in a memorable way. Everything you do is part of your brand. Say it in a memorable way. Add a photo to your introduction that is visually interesting. See if you can make people go “Hmmm…” or “Wow!” or make them smile. This is NOT a logo or a boring headshot. Maybe it’s a travel shot or one of you hiking or playing guitar. Here is one variation that gets people responding: I am a happy, online marketing strategist for entrepreneurs who want to apply savvy systems to create a business that is not only wildly profitable but also allows them the freedom to take some time off. Step 2: Introduce yourself in the Facebook group Next, tell the Facebook group members your name and what you do. Only group admins who have had new members in the past 7 days will see a prompt to create a welcome post. It wasn’t getting me noticed. I have several variations on my introduction that I keep in an Evernote file. It becomes one more way to carve out a difference, express your personality, and attract people who are similar. They may also hire you or have clients who need what you have to offer and send you business and referrals in the future. You want them to know you recognize that they are part of the tribe. I recommend writing several variations and see which ones get the best response from the groups that you post it in. And it definitely wasn’t getting me any business. Customize the message and click Post. Another thing you can add in this section (sometimes I do it and sometimes I don’t depending on the Facebook group vibe) is some fun personal facts about yourself. For example, you might want to discuss a particular post with the other admins and moderators.