Sales promotion is short-term incentives to encourage the purchase or sale of a product or service. In fact, being truthful and accurate in marketing communications is more than a matter of integrity; it’s also a matter of legality, since fraudulent marketing communications can end in lawsuits and even the criminal justice system. Radio offers the distinct benefit of being easily targeted to local areas of an advertiser's market. This is because some customers make their purchase decisions based on image of company. It mean that all the manager of advertising team, public relation team and also the marketing team have to coordinate in the process of delivering information about the product and service of the company to the target customer. Marketing communication refers to activities deliberately focused on promoting an offering among target audiences. . The way that the atoms are arranged is also important. Sales promotional can help customer to choose particular brand especially when there are many homogenous brand. Radio stations know their demographics, and media buyers can choose those that fit their target audience. Moreover, without using IMC method, it may bring anxiety frustrate and confuse to buyers, and then buyers will not have confidence and trust in this brand and their product. If you don't have time to do all that, you can hire a social media specialist; someone who understands what social media can and can't do. For example, the firm will ask how effectively the message was delivered to the target audience, such as how many times the audience saw the advertisement or can the audience remember what the message marketers are going to inform and etc. When the days come, your restaurant have to notice how cozy the place is and also get the chef’s recommended dishes for that night to make sure the customer satisfy what they expected. It can provide the useful and accurate data form information that needed by the marketer and advertiser. When developing an integrated marketing communications plan, it is important to thoroughly analyze and determine the target audience, which often is made up of current or prospective customers.It also is important to determine the characteristics of customers, which might include age, education level, gender, income, and geographic location, among others. Not surprisingly, marketing communication methods evolve over time as new communication tools and capabilities become available to marketers and the people they target. Reference this. It includes free samples, contest, coupons and other. into two types, neutral elements and compound elements.Neutral elements have the exact same number of protons and electrons, thus canceling each other out and making the material neutral. Market is defined as a place for consumer and sellers to carry out transaction that required cash as an exchange medium for obtaining a product or service. Imc Some will tell you that print is a dinosaur, hopelessly outdated and no longer of use in a world where everyone lives on digital devices. The ability to persuade and convince is essential to winning new business, but it may also be necessary to reconvince and retain many consumers and customers. Integrated marketing communications generally include more than just one company working to put together in a campaign. Advertising is defined as any paid form of non-personal presentation and promotional of ideas, goods or service. It is an environment where consumers are able to evaluate the offers being made to them and to decide more independently how to satisfy their requirements. Public relations is building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events. There are two types of communication which is verbal communication and non verbal communication. That's a mistake. Besides, it acts as an aggressive marketing plan because it sets and tracks marketing strategy that captures and uses extensive amount of customer information. Integrated Marketing Communication or IMC involve coordinating the various promotional elements and other marketing activities that communicate with the firm’s customers. The purpose is to persuade and inform your target market about your products. Organizations need to keep a regular track on customer feedbacks and reviews. The history of direct mail marketing goes back at least to 1872 when Aaron Montgomery Ward mailed his one-page "catalog" to homes and people began to buy from it. There are some factors of implementing the IMC which are significant political and social changes, rapid technological development, and the empowerment of consumers. Lastly the way that the atoms are bonded to each other is essential. This is not an example of the work produced by our Essay Writing Service. Source: http://janjan-design.blogspot.com/2012/06/im-loving-it.html. A consumer is likely to pick up a product which has good packaging and looks attractive. Keep a close watch on competitor’s activities. This integration affects all firm business-to-business, marketing channel, customer-focused, and internally directed communications. However the disadvantage of this tool is company will lose control of the information. Learn how your comment data is processed. Looking for a flexible role? So, we can say that the era of IMC is very important to company. (Practically every time you “like” a TV show, article, or a meme on Facebook, you are participating in an IMC effort! This is because company cannot always control what people want to write and discuss about their product or services. Integrated marketing communication can saves a lot of money in the promotional effort as compared to other who does not adopt it. Reviewed by: Michelle Seidel, B.Sc., LL.B., MBA. By providing clearer message and develop a strong strategy positioning company product in the market, competitive advantage can be delivered to differentiate themselves from other competitor. In the un-integrated communication marketing, sellers or marketers always send out of disjointed of messages and information to buyers. Resources, support and guidance of upper management are needed to build a successful integrated marketing communications campaign. This is because it enables the company to reduce unnecessary cost by cutting down number of agencies. Barbara Bean-Mellinger is a freelance writer who lives in the Washington, D.C. area. ( Log Out / Times can be saved when we organized meeting that bring all the agencies together for briefing, creative session, tactical or strategy planning. IMC can generates specialized media where not only one of the promotional strategy is use to advertise one of the product or service.