Diversity seems to be a bit of a buzzword in the industry at the moment. Cross-cultural brainstorming: It’s not only valuable to include people with different perspectives, but different ethnicities in ideation processes. The Media Online spoke to her after her address to find out more. Google APC creative director Tara Mckenty was the Loeries 2019 Digital Communication Jury President. This is a how-to article about driving diversity and inclusion as a mission statement. What can companies do to make diversity and inclusion part of the mission? ... Resources for Driving Diversity & Inclusion. How to cultivate diversity of thought: This offers ways to create a more diverse creative environment. Emotional Advertising: This post makes a case for tapping into feelings to sell products and services. This piece offers advice about incorporating more diversity in brochures for educational institutions. Higher Education Communications: This piece offers advice about incorporating more diversity in brochures for educational institutions. : This article examines the need for empathy to connect, and provides examples of successful campaigns. Up to 83% of people pointed to better representing modern society as the reason marketing campaigns were impactful in a positive way. And this was reflected in the golds we distributed. The following resources describe the existing diversity landscape in America. This post makes a case for tapping into feelings to sell products and services. The State of Diversity in Advertising. Brainstorming for innovation (podcast): This podcast offers tips for a diverse brainstorm. : This article offers practical tips to incorporate diversity into messaging. It’s important to keep empathy, not sympathy, as the ultimate goal. : Written by the Leadership Insiders Network, this provides value for businesses hoping to have metrics from advertising. A version of this perspective previously appeared in Adweek.. We created this as a tool to help teach and preserve New Zealand’s indigenous language. When people recognize themselves in messages, they’re more likely to respond. found that more than 91% of U.S. marketers agree with the statement “there is still room for growth in using more diverse images by marketers.” It’s clear that most American companies have a diversity blindspot that may be impacting business growth potential. : This podcast offers tips for a diverse brainstorm. Why diversity in advertising is important for revenue: This article examines the positive and negative effects of marketing to diverse audiences, from a revenue perspective. Q: Why is incorporating diversity and inclusion in advertising more important than ever? Benefits of hiring remote workers: This lists the advantages organizations gain when contracting remote workers. Freelancers as a workplace trend: Remote workers on the payroll, or as contractors, is a valuable option for organizations looking to enhance diversity of thought. This piece looks at the lack of diversity and, specifically, women in marketing communications. Diversity seems to be a bit of a buzzword in the industry at the moment. Q: Advertising for social good, what is it all about and why is it important? Coca Cola How influencers help engage audiences: This is an opinion piece about the role of influencers on audiences and how they can help engage them. Building a Mindful Culture: This piece examines the need for mindfulness in creating messages, starting with diversity. What degree level are you interested in pursuing? It’s one thing to talk about the importance of diversity and inclusion, but another to create a diverse culture. The CEO’s perspective on diversity and revenue: This is a first-person account about the revenue-producing results. : This piece reinforces the need to know one’s audience. Discover these examples of major brands embracing diversity in national advertising campaigns. Signs of lack of diverse thought: This offers examples of the consequences organizations endure when diversity is an oversight. Y Mornings and the power of happy with DJ Ankletap and Kandis Kardashian, Online attacks on female journalists are increasingly spilling into the ‘real world’ – new research, Data and the future of customer experience: A playbook for brands, Triple Eight scores five AdFocus awards, taking Agency of the Year title, Push the reset button and look at Sales 101 for 2021, Media moves: Meet DOOHshare, new spokesperson for DA, Omnicom wins MTN, DStv to launch Africa only telenovela channel, Second-hand shopping is being revolutionised and expanding the circular economy. These resources look at how influencers can help extend an organization’s message to a more varied range of people, because of the ability to relate to their interests and needs. Mckenty spoke at the Loeries on the topic of diversity and inclusion in advertising, which also focused on advertising for social good, how to drive diversity and inclusion and why it’s more important than ever.